Deck the hauls
Art Direction
UX/UI Design
Concept Development
Visual Design
Deck the Hauls is PS’s ultimate holiday shopping guide, featuring top gift ideas across wellness, beauty, travel, home, and more. Sponsored by brands like Tommy Hilfiger, USPS, H&M, and Propel, the hub includes curated gift guides and an interactive module with personalized picks from PS editors.
As the art director, I crafted the destination's visual identity, designed editorial graphics and templates for numerous gift guides, and created social graphics to drive promotion.
UX/UI DESIGN
The design prioritized showcasing products prominently while incorporating authentic images of PS employees sharing their favorite gift ideas.
Check out the live destination here!
WIRE FRAME MOCK
FINAL RESULT
INTERACTIVE MODULEEDITORIAL
GRAPHICS & SOCIAL
I was responsible for defining the look and feel of all post graphics featured in this hub. The design blends holiday-inspired textiles with structured, colorful frames. To streamline the process, I created templates in Adobe Express, enabling the editorial team to craft their own post graphics effortlessly.
VIEW LIVE ARTICLE HERE ON PSPS Editors Share Their Top Gift Recs
in Our 2024 Holiday Gift Guide
CUSTOM IG GRAPHICS FOR SOCIAL PROMOTION
Our Editors Have Spoken: These Are the 38 Best Holiday Beauty Gifts of 2024
VIEW LIVE ARTICLE HERE ON PS
VIEW LIVE ARTICLE HERE ON PS18 of the Best Self-Care Gifts on the Internet, Starting at $7
I designed editorial graphic templates in Adobe Express with colorful frames and drag-and-drop boxes, making them user-friendly even for those without design experience.