All Access
Art Direction
UX/UI Design
Concept Development
Visual Design
In PS's (formally known as POPSUGAR) All Access special issue, members of the disability community share their efforts to make the outdoors accessible for everyone. The issue was intentionally designed to inspire a sense of adventure and exploration, and I was responsible for shaping the visual identity of the destination. I selected organic and colorful illustrations to harmonize with the fluid layout, and incorporated interactive elements like statistics and animations to create an engaging and standout experience.
Illustrator: Lindsay Stripling
Creative Director: Jae Payne
Art Director: Becky Jiras
Editors: Alexis Jones, Sarah Wasilak Lena Felton
Guest Editor: Alice Wong
UX/UI Design
Since the issue focused on accessibility in the great outdoors, it was essential to reflect that commitment in the design as well. The design features high-contrast colors, bold and legible fonts, and includes alt text for all visuals to ensure compatibility with screen readers.
See the live destination here!
WIRE FRAME
FINAL DESIGN
ANIMATION & INTERACTIVITYEDITORIAL PACKAGE
I was also tasked with designing post graphic treatments to present all the content featured in the destination, ensuring a cohesive and unified editorial package. Custom social graphics were also designed to promote the destination on Instagram.
ILLUSTRATION
I was responsible for sourcing an illustrator for this project and Lindsay Stripling was a perfect fit. She created beautiful nature vignettes featuring different accessible trails across the United States, which helped bring our special issue to life.
Art Direction
The color palette for All Access combined PS brand colors with natural hues, creating a cohesive alignment with PS’s brand identity. I chose Roboto Mono as the font, as its style evokes an adventurous, field notes aesthetic.
COLOR PALETTE
TYPOGRAPHY