PS REBRAND
POPSUGAR
Art Direction
Concept Development
Visual Design
I began my journey at PS nearly eight years ago when it was known as POPSUGAR. At the time, POPSUGAR was a women’s lifestyle publication. In June 2024, it rebranded as PS, adopting a fresh editorial focus on Health, Fitness, Beauty, and Balance.
As an art director at PS, I was responsible for reimagining our editorial post graphics, destinations, and templates to align with the new brand look and feel.
BEFORE
AFTERART DIRECTION
PS is a destination where all women can unapologetically be themselves and feel confident in their well-being choices, no matter where they are. The site's color palette, fonts, and graphics were thoughtfully designed to reflect its energetic yet sophisticated voice.
PS COLOR PALETTEThis is a selection of collages I created for PS. Click through to check out the stories >
